brand culture is a combination of unique beliefs, values, rituals, norms and traditions associated with a brand owned by its owner, purchaser, user or aspirant.

brand culture also refers to the establishment of distinct brand positioning by endowing the brand with profound and rich cultural connotations, and making full use of various powerful and effective internal and external communication channels to form consumers'high spiritual recognition of the brand, create brand beliefs, and ultimately form strong brand loyalty.

brand culture is a sub-cultural phenomenon based on the influence and aggregation of a brand on social members.